Dynamic Pricing Is Spreading: How to Spot It and Pay Less

Electronic price label with changing segmented numbers beside a glass hourglass.

You check two concert seats over lunch: $65 each. That evening, after you have cleared the date with everyone, the same row appears to cost $92. It feels personal. The website saw you hesitate, waited for you to come back, and raised the price because now it knows you care. That can happen in theory, … Read more